PCC is an HR leadership content brand built for the practitioners running people and culture inside modern organisations. The audience is senior, decision-making, and overwhelmingly female. They are the buyers.
Founded in 2021 by Veronica, an HR leader and leadership coach based in Sydney. PCC speaks from inside the profession with quiet authority. Dry, direct, insider-coded. Not motivational, not corporate.
The content lives across Instagram, TikTok, LinkedIn, Threads, and the Beehiiv newsletter Off the Record. Your First 90 Days and the HR Survival Guide are the working playbooks. The Foundation Programme and Leadership Edge cohorts open in 2026, with the Great Leaders Podcast launching alongside.
Figures current as of Q3 2026. Updated quarterly. Platform detail below.
| Channel | Reach | What it is |
|---|---|---|
| TikTok | 142K followers | Short-form video. Discovery-led, high share rate. |
| 100K followers | Carousels, Reels, and Stories. Top-of-funnel awareness. | |
| 22K followers | Thought leadership for HR leaders and people teams. 65.7% of the audience works in HR. | |
| Threads | 10K followers | Short-form text. Dry insider observations. Strong reply culture. |
| Newsletter | 57.7% open | Off the Record. Monthly. Owned audience. B2B average open rate is ~35%. |
| Podcast | Launching | Great Leaders Podcast. Long-form conversation with senior people leaders. |
What the job actually involves. The emotional labour, the invisible work, the role versus the reality.
HR as a strategic function. Seat at the table. Workforce planning. When to push back.
The people side of leading people. Hard conversations. Feedback that sticks. Psychological safety.
True but rarely said. What HR normalises that are red flags. Dry insider observations.
Staying in the profession without burning out. Capacity, boundaries, and sustainable leadership.
Practical use of AI inside the people function. Prompts, workflows, and where the line sits.
Rate card available on request. All pricing in AUD. Pricing reflects current reach and engagement.
For brand partnerships, sponsorship enquiries, or a current rate card, reach out directly. All bookings handled in-house.