PCC is an HR leadership content brand for the practitioners running people and culture inside modern organisations. The audience is senior, in-role, and decision-making.
Founded by Veronica, an HR leader and leadership coach. PCC speaks from inside the profession with quiet authority. Dry, direct, insider-coded. Not motivational, not corporate.
The content lives across Instagram, TikTok, LinkedIn, Threads, and the Beehiiv newsletter Off the Record. Your First 90 Days and the HR Survival Guide are the working playbooks. The Foundation Programme and Leadership Edge cohorts open in 2026, with the Great Leaders Podcast launching alongside.
Veronica
Figures current as of Q3 2026. Updated quarterly.
Brand partnership across Instagram and TikTok. Activated 2026.
Featured HR expert in the Interview on the Streets series. Live February to March 2025.
Direct decision-maker reach into HR and people teams.
| Channel | Reach | What it is |
|---|---|---|
| 95K+ followers | Carousels, Reels, and Stories. Top-of-funnel awareness. High save and share rates. | |
| TikTok | 140K+ followers | Short-form video. Discovery-led, high share rate. |
| 20K+ followers | Thought leadership for HR leaders and people teams. Long-form posts and carousels. Senior B2B audience. 65.7% of the audience works in Human Resources. | |
| Threads | 10K+ followers | Short-form text. Dry insider observations. Strong reply culture. |
| Newsletter | 57.7% open | Off the Record. Monthly. Owned audience. Industry average open rate is 25 to 35 per cent. |
| Podcast | Launching | Great Leaders Podcast. Long-form conversation with senior people leaders. |
What the job actually involves. The emotional labour, the invisible work, the role versus the reality.
The people side of leading people. Hard conversations. Feedback that sticks. Psychological safety.
Practical use of AI inside the people function. Prompts, workflows, and where the line sits.
HR as a strategic function. Seat at the table. Workforce planning. When to push back.
True but rarely said. What HR normalises that are red flags. Dry insider observations.
Rate card available on request. All pricing in AUD. Pricing reflects current 90-day reach and engagement.
For brand partnerships, sponsorship enquiries, or a current rate card, reach out directly. All bookings handled in-house.