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HR LEADER LEADERSHIP COACH AI FOR HR

Hey, I'm Veronica

@peopleculturecollective is where 240,000+ HR practitioners come to feel less alone in the chaos. Around since 2021. Calling out the workplace stuff nobody says out loud and the leadership conversations nobody trained us for. If you've been here since the start, you already know. If you're new, welcome to the group chat.

Veronica Sargeant
HR Symposium 2026 — Confirmed speaker, August
3.5M total Instagram reach
57.7% newsletter open rate
Veronica Sargeant illustration

Your favourite #HRGirlie

I'm Veronica Sargeant. HR leader, leadership coach, and AI enthusiast based in Australia, building a global community of people professionals who refuse to accept that HR has to be dull.

With 15+ years in the trenches of people & culture, I've sat at enough leadership tables to know that most organisations are one bad manager away from a mass exodus.

I started People & Culture Collective in 2021 to call it out. Loudly. With receipts. Real talk on TikTok, Instagram, LinkedIn, and in your inbox every month.

I'm learning AI alongside my audience, publicly, without pretending I have it all figured out. And yes, the TED stage is absolutely on the vision board.

This account is the most relatable. I've been doing HR for over 15 years and this makes me feel less like it's my fault. It's the nature of the job.

via Instagram DM

I'm so glad I found your page on TikTok. I've really been looking for content surrounding HR experience. Glad I found you.

newsletter subscriber

I shared with my P&C team your slide deck on HR career moments and they loved it.

via Instagram story

The Insta post was like you were reading my mind.

newsletter subscriber

I love what you post — keep going!

via Instagram DM

Great stuff. I really needed to hear what you have to say.

newsletter subscriber

This account is the most relatable. I've been doing HR for over 15 years and this makes me feel less like it's my fault. It's the nature of the job.

via Instagram DM

I'm so glad I found your page on TikTok. I've really been looking for content surrounding HR experience. Glad I found you.

newsletter subscriber

I shared with my P&C team your slide deck on HR career moments and they loved it.

via Instagram story

The Insta post was like you were reading my mind.

newsletter subscriber

I love what you post — keep going!

via Instagram DM

Great stuff. I really needed to hear what you have to say.

newsletter subscriber

The Resources

Practical tools built from real experience in the profession. Not written for executives. Written for the people in the room.

Free Bundle

The HR Toolkit

Two guides in one free download: AI for HR, the practical guide to start using AI in your day-to-day work, plus a preview of the HR Survival Guide. No overwhelm, no jargon, no theory. Written from real experience.

Advanced GuideNew

AI for HR: The Playbook

The advanced companion to the free AI for HR guide. This one assumes you are past the basics and ready to build real workflows.

Ten sections covering integrated AI workflows: setting up your environment, Copilot in Microsoft 365, Claude connected to Gmail and Calendar, automating with Cowork, email drafting at scale, MCP tools, and a full prompt library for integrations. Use the sections relevant to your stack. Updated July 2026.

Guide

Your First 90 Days

The first ninety days are not about proving you are smart. They are about earning the right to be listened to.

A 37-page editorial playbook covering three phases: Foundation (Days 1–30): listen, map, hold back on changes. Calibration (Days 31–60): deliver, calibrate, build something that lasts. Ownership (Days 61–90): lead beyond the team, coach instead of fixing. Includes a week-by-week map, conversation templates, phase self-audits, and manager review templates. The investment is fully credited against the Foundation Programme.

Field GuideBestseller

HR Survival Guide

Nobody tells you the real parts of working in HR. The politically complex situations. The instructions that feel wrong. The cultures that erode you before you realise it. This guide covers all of that.

A practitioner-written field guide covering the four hardest parts of the role: navigating poor leadership, surviving a difficult culture, building an exit strategy, and the people problems nobody teaches you. Real frameworks, scripts for difficult conversations, honest check-ins, and insights from someone who has been in it. This is not theory. It is the guide you wish someone had handed you on your first day.

Plug-and-play facilitator packs for HR professionals who want to run a professional leadership programme internally — without building it from scratch.

Emerging Leaders 5 Files · Ready to Run

The Foundation Programme

A 1.5-day facilitated leadership programme for first-time managers. Localise it, run it, deliver it as your own.

  • Instruction Guide — 15 pages
  • Facilitator Guide — 35 pages, complete run of show
  • Participant Workbook — 30 pages, print-ready
  • Facilitator Presentation — 28 editable slides
  • AI prompts for localisation included
  • Single organisation licence
  • 30–60 min call with Veronica to walk through the content and answer any questions

Designed to fit into your Learning & Development budget. No L&D certification required to facilitate.

Buy on Gumroad
Established Leaders 5 Files · Ready to Run

The Leadership Edge

A 1.5-day facilitated programme for senior managers, directors and executives navigating complexity, change and senior accountability.

  • Instruction Guide — 15 pages
  • Facilitator Guide — 35 pages, complete run of show
  • Participant Workbook — 30 pages, print-ready
  • Facilitator Presentation — 29 editable slides
  • AI prompts for localisation included
  • Single organisation licence
  • 30–60 min call with Veronica to walk through the content and answer any questions

Built for Learning & Development budgets. Best suited to facilitators with group experience working alongside senior leaders.

Buy on Gumroad
Bundle — Best Value

The Full Leadership Suite

Both programmes. 8 files. 120+ pages of facilitation content. 57 slides. Run them across your full leadership pipeline.

Get the Bundle

Single organisation licence. Adapt freely for your context. Not for resale or external distribution. May fit within your organisation's Learning & Development budget.

Sponsorships & Partnerships

I work with people who align with my values and sense of purpose. If you want to reach a community of leaders who care about their people, you're in the right place. Let's build something together.

240K+ Total audience across TikTok, Instagram & LinkedIn
16M+ Total reach in 2026
250K+ Saves & shares in the last 90 days
57.7% Newsletter open rate. B2B average is ~35%
65.7% Of LinkedIn audience works in Human Resources

Figures current as of Q3 2026. Updated quarterly.

Social Sponsorships

Get your brand in front of a highly engaged, niche-specific audience who trust my recommendations.

  • Dedicated sponsored posts
  • Story takeovers
  • Product reviews & demos
  • Reel integrations

Newsletter Sponsorships

Monthly newsletter with a growing subscriber base of HR practitioners and people leaders.

  • Sponsor spotlights
  • Banner placements
  • Native content integrations
  • Dedicated send options

Podcast Sponsorships

Great Leaders Pod. launching soon. Get in early for founding partner rates before we go live.

  • Pre-roll & mid-roll ads
  • Sponsored episodes
  • Guest features
  • Founding partner packages
🤝

Brand Partnerships & Ambassadorships

Looking for something deeper than a sponsored post? Let's build something together. Long-term brand partnerships that feel authentic. because I only work with brands I'd recommend to my audience.

Long-term partnerships Event collaborations Product launches Co-created content Brand ambassadorships
Request a Media Kit

Great Leaders Podcast

Long-form conversations with senior people leaders about the things that actually matter. The decisions, the trade-offs, and the stuff nobody puts in a case study.

Solo episodes & guests
Launching 2026
@greatleaderspodcast
Get notified when we launch

The HR world is changing fast. This helps.

Monthly. Free. Written for the people actually doing this job, not the ones writing about it from the outside.

The Lead Story

One thing happening in HR, people & culture, or leadership right now. What it actually means for practitioners. No hot-take-bingo.

The Briefing

What's relevant in today's working environment. Curated, not comprehensive. The stuff worth your time.

Skills, Tools & Templates

Ready to use. Frameworks, AI prompts, conversation guides, and resources built for the HR practitioner who has approximately no spare time.

The HR Reality Check

Honest takes on the stuff nobody says out loud. The gap between the HR handbook and what actually happens on a Tuesday at 4pm.

Free. Monthly. Written by someone actually in the profession.

No spam. Unsubscribe whenever. You probably won't.

Subscribe on Beehiiv

Let's do something real

Keynote Speaking

I bring the kind of HR talk that makes people lean in rather than check their phones. Whether it is a conference stage or a leadership day, the goal is the same. People leave thinking differently about the work they do and the people they lead.

  • HR conferences & industry summits
  • Corporate events & leadership days
  • Panel discussions
  • Virtual keynotes
→ Enquire Now
Confirmed
6–7 August 2026
HR Symposium 2026
Rydges Resort Hunter Valley, NSW · 120+ senior HR leaders
View speaker profile

More appearances and features coming soon.

Book Veronica to speak

Join the Conversation

Let's Talk

Whether you're looking to partner, enquire about speaking, workshops, or media. send a message and I'll be in touch.

Based in Australia. available worldwide

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Programme

The Foundation Programme

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What is inside the pack
Modules Covered
Learning & Development budget. Designed to fit within your organisation's L&D budget. Single organisation licence. May be claimed as a work-related learning cost depending on your location.